Digital Marketing

What is Remarketing & Why Is It Important?

September 23, 2022

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Remarketing in digital marketing

If you’ve been in the digital marketing industry for a while, you’ve probably heard the term ‘remarketing’ or ‘retargeting’ over and over again. Marketers often stress the need for remarketing campaigns, especially when it comes to lead generation as it is focused on advertising to the most interested audiences.

So what is remarketing in digital marketing and how does it help you? Let’s take a look:

What is remarketing in Digital Marketing?

Remarketing is a form of advertising where you advertise to people who have already visited your website. This is done through cookies and pixels. In a nutshell, you’re basically advertising or marketing to a second audience filtered from the initial campaign who were more interested or more likely to make a purchase.

So why is it crucial to your marketing strategy?

Because it helps you increase conversions by showing relevant advertisements to visitors who have previously interacted with your website.

How does Remarketing in Digital Marketing works?

Remarketing is implemented using cookies and pixels. Cookies are small pieces of data stored on your computer. They help websites remember things like what you’ve looked at before, whether you’ve logged in, and other personal preferences. Pixels are tiny code snippets embedded into web pages.

For example, if a customer wants to buy a pair of sneakers and visits a website called, the website can tag her as a site visitor since she could be a potential customer. Even if she does not make a purchase, can deliver targeted advertisements to her since she’s a tagged visitor.

This allows for more personalized and highly-targeted advertising.  Remarketing allows you to target visitors based on their previous actions.

How does remarketing benefit you?

There’s probably no reason why it isn’t beneficial for your business. Remarketing strategies often produce great results and is highly fruitful in building a successful advertising campaign. Here are seven reasons why they are effective:

  1. It allows marketers to target their audience based on previous interactions with the brand. This means they can show relevant advertisements to users who hav`e visited their website before.
  2. It helps businesses gain insights into user behavior and preferences. By using this data, they can learn what works best for their customers and develop strategies to improve conversions.
  3. It helps increase conversion rates. When users visit a website, they may leave without making any purchases. However, if they did purchase from your business previously, then they might be more likely to return. Remarketing helps you reach those potential customers.
  4. Remarketing increases ROI. When you advertise through remarketing, you pay only once for a campaign. Once the ad is shown, it stays live until the user clicks on it or leaves the page. Therefore, you can track the results of your campaign.
  5. It saves time. Instead of having to create different campaigns for different audiences, you can simply run one campaign across multiple channels.
  6. Remarketing gives you full control over your audience. With remarketing, you can choose which parts of your website visitors see the advertisement. For example, you can decide whether to display the ad on your homepage or on specific pages.
  7. It lets you personalize your message. As mentioned earlier, you can tailor your ads to your audience by showing them different messages depending on where they came from or what they previously searched for.

Wrap Up

Remarketing strategies in Digital marketing world are often executed through omnichannel marketing. For example, you could search for a BlueTooth speaker on Google and then see the ad for the same on Facebook. Since you have a great deal of data regarding audience preferences, it can be a crucial strategy in yielding a high ROI.

It can be a great tool for your business to cater to your niche-specific audience while at the same time saving you a great deal of time, money and effort.

Thanks For Reading !

Author - Rithik Valsan


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