If you’ve been in the digital marketing industry for a while, you’ve probably heard the term ‘remarketing’ or ‘retargeting’ over and over again. Marketers often stress the need for remarketing campaigns, especially when it comes to lead generation as it is focused on advertising to the most interested audiences.
So what is it and how does it help you? Let’s take a look:
What is remarketing?
Remarketing is a form of advertising where you advertise to people who have already visited your website. This is done through cookies and pixels. In a nutshell, you’re basically advertising or marketing to a second audience filtered from the initial campaign who were more interested or more likely to make a purchase.
So why is it crucial to your marketing strategy?
Because it helps you increase conversions by showing relevant advertisements to visitors who have previously interacted with your website.
How does remarketing work?
Remarketing is implemented using cookies and pixels. Cookies are small pieces of data stored on your computer. They help websites remember things like what you’ve looked at before, whether you’ve logged in, and other personal preferences. Pixels are tiny code snippets embedded into web pages.
For example, if a customer wants to buy a pair of sneakers and visits a website called sneakersforsale.com, the website can tag her as a site visitor since she could be a potential customer. Even if she does not make a purchase, sneakersforsale.com can deliver targeted advertisements to her since she’s a tagged visitor.
This allows for more personalized and highly-targeted advertising. Remarketing allows you to target visitors based on their previous actions.
How does remarketing benefit you?
There’s probably no reason why it isn’t beneficial for your business. Remarketing strategies often produce great results and is highly fruitful in building a successful advertising campaign. Here are seven reasons why they are effective:
Remarketing strategies are often executed through omnichannel marketing. For example, you could search for a BlueTooth speaker on Google and then see the ad for the same on Facebook. Since you have a great deal of data regarding audience preferences, it can be a crucial strategy in yielding a high ROI.
It can be a great tool for your business to cater to your niche-specific audience while at the same time saving you a great deal of time, money and effort.
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