Digital Marketing

What is Google My Business & Why it is Important For Businesses

September 26, 2023

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Ah, the good old days of phonebooks are long gone. A solid online presence is crucial for businesses to stay competitive in today’s digital era. And what better way to start than creating a Google My Business account? For those who aren’t aware, Google My Business, now called Google Business Profile, is like a virtual phonebook that makes it easier for potential customers to find you. Plus, it’s entirely free! Creating a listing gives you many valuable insights, boosts your local search rankings, and enables customers to reach you effortlessly. So, let’s dive in and explore the benefits, features, and how-tos of Google My Business. 

Understanding Google My Business (Now Known as Google Business Profile)

Google Business Profile (GBP) is a potent tool that can help businesses of all sizes grow and succeed. So, what exactly is it?

Simply put, it’s a tool provided by Google that gives businesses the opportunity to:

  • Establish and manage their online presence on Google, including search and maps.
  • Keep their customers up-to-date with the latest information about their business.
  • Connect with their audience and attract new customers.


Google Business Profile is easy to use and incredibly effective. All you need to do is enter your business information, including your name, address, phone number, hours of operation, and website URL. This information is then organized and displayed on Google search results and maps, making it easy for customers to find you.

One standout feature is the ability to create posts showcasing your business’s latest news, promotions, and events. These posts are prominently displayed in search results and can be a great way to connect with your audience and bring in new customers.

With Google My Business listing benefits, businesses can stand out in a crowded marketplace and reach new customers they may not have been able to get otherwise. It’s a powerful tool that can help any business, big or small, succeed in today’s digital landscape.

Is Google Business Profile Free?

Creating and managing your Business Profile is entirely cost-free, and you can derive substantial benefits from it without spending a single penny.

Why do you need Google My Business?

Google My Business- Why It is Important For Businesses

In this digital age, online presence is crucial for any business. One way to boost your online presence is by utilizing Google Business Profile, a powerful tool that helps your business stand out in local search results.

Here are two of the critical benefits of using it:

  • Increased online visibility: It is easy for potential customers to find your business online on Google Search and Maps. This can lead to a significant increase in website traffic and brand awareness.
  • Improved credibility: It allows you to provide accurate and up-to-date information about your business, such as your contact information, business hours, and location. This helps to build trust with potential customers and makes them more likely to do business with you.

In addition to these two key benefits, Google Business Profile also offers several other advantages, such as:

  • As it is free, make it a cost-effective way to promote your business online.
  • It is easy to set up, use, and manage, even for businesses with limited technical expertise.
  • Businesses with a robust online presence are more likely to generate online sales. 

Overall, it is a powerful tool that can help businesses of all sizes improve their online presence, credibility, and sales. If you don’t already have a Google Business Profile account, I encourage you to create one today.

 Setting up your Google Business Profile

Setting up your Google Business Profile Account can seem daunting to new users, but it’s straightforward and user-friendly. Head to the Google Business Profile website and click “Manage Now.” You must sign in with a Google account and enter your business name and address. It’s important to note that Google must verify your business before publishing your listing, so ensure you input accurate information. Once it has confirmed your business, you can submit information such as business hours, website URL, phone number, and more to complete your profile. It’s essential to provide as much accurate information as possible to help customers find your business. To optimize your profile further, you can add photos of your business and products, provide a business description, and even create posts to promote upcoming events and special offers. This will help elevate your brand identity and encourage customers to engage with your business.

Remember that Google regularly updates its features and policies, so staying up-to-date with any changes that may impact your listing is crucial. With a fully optimized Google Business Profile, you can maximize your opportunities to be seen by potential customers and bring in new business.

Here are some additional tips for optimizing your Business Profile:

  • Use relevant keywords in your business name, description, and posts.
  • Encourage customers to leave reviews.
  • Respond to reviews promptly and professionally.
  • Keep your profile information up-to-date.
  • Add high-quality photos and videos of your business.
  • Use Google Posts to promote new products, services, and events.

Following these steps, you can create a fully optimized Business Profile to help you reach more customers and grow your business.

Benefits of Google My Business

When it comes to local marketing, there’s no better tool than Google My Business. With over 90% of search engine market share, it’s easy to see why. Creating a Business listing makes you visible to potential customers who would have never found you. A Google Business Profile improves your online presence and elevates your brand identity. You can upload photos and videos by claiming your business profile and even use Google’s new virtual tour feature. The better and more complete your profile, the more customers will trust you. But the real magic happens when you show up in Google Maps searches. Almost 90% of people use Google Maps to locate businesses nearby. By optimizing your profile, you will show up on Google Maps and become part of Google’s exclusive 3-pack. The Google 3-Pack showcases the top results when you search for a local business on Google. It comprises three local businesses that Google considers highly relevant, prominent, and close to your location. These results feature the three Google Business Profile listings and a map displaying these top three choices.

This coveted position results in a whopping 700% boost in clicks over brands that are not listed. And let’s not forget about audience engagement. The Business listing lets you gain insights into your audience, see how they engage with your business and optimize accordingly. Managing your reviews effectively is crucial to maintaining a robust Google My Business listing. Responding to good and bad reviews shows that you care about your customers and can put their feedback to good use. 

Bonus tip:

Did you know that Google My Business offers a messaging feature that lets customers directly reach out to you? How cool is that? Use this feature to answer customer questions, book appointments, and show your audience that you’re just one text away. 

Optimizing Business Listing Profile for Success

  1. Managing your reviews effectively is essential for the success of your Google My Business profile.
  • Respond promptly to reviews, both positive and negative. This shows potential customers that you care about their perception of your business.
  • Encourage customers to leave a review by providing excellent service and reaching out to satisfied customers.
  1. Engagement is king when it comes to increasing brand awareness.
  • Repost user-generated content (UGC) featuring your business. This is an effortless way to create authentic, shareable content and strengthen brand loyalty.
  • Encourage users to post pictures and videos related to your business and reshare them on your profile. 
  1. Using Google My Business as a marketing tool can help you better reach new and existing customers. 
  • With features like Google Posts, you can create engaging content to appeal to your target audience. 
  • Don’t hesitate to create special promotions and discounts for Google My Business users.

Google My Business- Attract new customers

In a nutshell, optimizing your Business profile can ultimately lead to:

  • Higher engagement
  • Better online visibility
  • Increased customer satisfaction

With Google’s continued focus on local search results, now is the time to establish and optimize your Business profile.

Further reading, Top Essential eCommerce Business Marketing Strategies for 2023


In summary, Google Business Profile is an essential tool for small businesses in today’s digital age. With over 90% of the search engine market share, having a profile ensures potential customers can find your business online and access important information such as your location, hours, and reviews. With benefits such as boosted sales, increased visibility, and valuable insights on audience engagement, it’s a no-brainer to set up your account today. After all, 64% of consumers have used My Business Profile to find local businesses, and businesses that appear in Google’s local 3-pack have a 700% boost in clicks. Moreover, accurate information on Google My Business listings can increase online sales by up to 50%. By optimizing your profile, managing reviews, and engaging with your audience, you can elevate your brand identity and maximize your opportunities. So, what are you waiting for? Get started on creating your account and boost your online presence today!

Thanks For Reading !

Author - Athira Balan


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