Digital Marketing

What Exactly Is Programmatic Advertising and How Does It Work

January 16, 2023

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Programmatic advertising is a rapidly growing trend in digital marketing that is poised to dominate the future of the industry. In this blog, we’ll define programmatic advertising, explain how it works, and discuss the advantages of running your campaigns this way.

Programmatic Advertising Defined

Programmatic advertising is a type of digital advertising. It’s automated, real-time, and targeted.

Programmatic advertising makes use of software to buy and sell advertising space on websites, apps, and mobile devices. This enables advertisers and publishers to precisely target specific audiences, allowing them to reach people who are most likely to respond positively (or at least not negatively) to their advertisements.

Advertisers use programmatic services because they want more control over their ad campaigns than traditional methods provide; publishers benefit from increased revenue from these programs because they receive an additional stream of income rather than relying solely on organic traffic from users’ searches or clicks on their website pages (which can fluctuate depending on search terms).

How Programmatic Advertising Works

Programmatic advertising is a type of digital advertising that automates the buying and selling of digital advertising space through the use of algorithms. Advertisers can use it to buy ad space on websites and apps, while publishers can use it to sell inventory.

The first step in programmatic advertising is determining which ads your target audience should see when they visit your website or app. This can be accomplished using tools such as Google Analytics or other third-party tools that tell you how many people are visiting different pages on your site based on time spent there, pageviews per session (the number of times someone visits one page), bounce rate (the percentage of visitors who leave without actually clicking anything), and other factors.

The Benefits of Programmatic Advertising

“What’s so great about programmatic advertising?” you might ask. And it’s an excellent question. After all, traditional media buying has been around for a long time and is unlikely to disappear anytime soon. However, there are some advantages to programmatic advertising that make it worthwhile to devote your time and attention to it:

  • It is poised to dominate the future of digital marketing because it enables brands to reach their customers in real-time with more relevant targeted ads than ever before!

Programmatic Marketing Vs. Traditional Media Buying

The future of digital marketing is programmatic marketing. It is a more effective method of targeting and reaching audiences at the right time and place.

Programmatic marketing enables you to reach your target audience with relevant, targeted, and highly targeted advertisements. This can be accomplished by utilizing data from an automated process known as programmatic buying or buying based on customer profiles (e-commerce, broadcast TV viewers, and so on). Advertisers can buy programmatic ads in real time through automated systems that match them with customers who may be interested in seeing those ads based on certain criteria such as demographics or behavioral patterns (e.g., likes/dislikes). This means that businesses no longer need a large budget for traditional media buying because they can now buy their advertising directly through this platform without the involvement of a middleman, such as an agency or publisher!

Wrapping Up

Programmatic advertising is an excellent way to reach the right people in real time. It’s poised to dominate the future of digital marketing, and it’s something that many advertisers have been anticipating, particularly those seeking more precise targeting than ever before.

Traditional media buying has advantages, but it also has disadvantages: you can’t easily see how your ads are performing or where they’re being shown (which means you might miss out on an opportunity). Furthermore, because traditional media buying isn’t as programmatically friendly as it could be (particularly when it comes to third-party data), many advertisers end up using inefficient methods of reaching their customers.

There are no such issues with programmatic advertising! Having access to a wealth of pertinent data from various sources, such as Google AdWords, will enable you to make sure that each ad appears where it will be most beneficial for your brand and its intended audience(s).  

Programmatic advertising is a great way to target the right audiences in real-time, and it’s set to dominate the future of digital marketing.

Programmatic advertising is an excellent way to reach the right people in real time. It is expected to dominate the future of digital marketing, with marketers using it for everything from buying ads on Facebook and Google to running campaigns on social media platforms such as Twitter and Instagram.

You can use programmatic advertising to create one-of-a-kind ad creative based on data about your target audience and then run it whenever you want at a fraction of the cost.


If you want to reach more people with your brand, or if you simply want to see the results of your marketing campaigns faster and better than ever before, programmatic advertising is the way to go. We understand that this can be a difficult topic for some people, so we’ve outlined everything in an easy-to-understand format here. If you have any questions about what programmatic advertising is or how it works, feel free to contact us!

Thanks For Reading !

Author - Rithik Valsan


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