Threads vs. Twitter: What Are The Main Differences?

October 31, 2023

Share this post

As you navigate the vast landscape of social media platforms available today, you may wonder about the critical differences between Threads vs Twitter (now known as ‘X’). While the two share similarities in allowing users to share short posts and connect with others, several distinguishing factors are worth noting. This article will provide an in-depth overview of the primary differences between Threads and Twitter to help determine which platform may be better suited for your needs.

With origins as a microblogging service, Twitter has grown into a sprawling social network that hundreds of millions worldwide use. Threads, on the other hand, was created as a dedicated messaging app focused on privacy, with a streamlined user experience centred around close friends and intimate conversations. If you’re looking to broadcast messages to a broad audience and engage with new people and ideas, Twitter may have the advantage. However, Threads is likely the superior choice if meaningful connections and uninterrupted dialogue with your inner circle are higher priorities.

How is Threads doing vs Twitter?

Threads, the new social network app launched in 2021, is gaining traction but still has a long way to go to catch up to Twitter, the well-established microblogging platform.

Threads vs Twitter-How is Threads doing vs Twitter?

  • User base: As of early 2022, Threads had over 2 million monthly active users, a small fraction of Twitter’s 217 million. However, Threads’ user base is growing at a rapid 50% month-over-month due to its innovative features and design.
  • Post volume: Threads’ total number of posts reached over 10 million in January 2022. In comparison, 500 million tweets are sent per day on Twitter. Threads promote longer posts, up to 5,000 characters, unlike Twitter’s short 280-character limit.
  • Features: Some features that set Threads apart include:
  1. Encrypted direct messaging for privacy
  2. Option to reply with photo, video, or audio
  3. Users can create “threads” by linking multiple posts together
  4. Minimalistic, uncluttered interface without ads
  • Monetization: Threads is still figuring out how to make money and become profitable. It may eventually introduce advertising or paid premium features. In contrast, Twitter generated over $3 billion in revenue in 2020, with the vast majority coming from advertising.

While Threads shows promise, it has a long road ahead to reach Twitter’s scale and success. However, its unique features and focus on privacy and user experience could help it gain popularity, especially with younger generations concerned about data privacy and security. Overall, the future looks bright for this emerging social network.

What are the significant differences between Twitter and Threads?

To understand the key differences between Twitter and Threads, it is important to examine several factors:

  • Purpose and Use: Twitter is a popular microblogging social network for sharing short posts or tweets, typically up to 140 characters. On the other hand, Threads are a feature within Twitter used to connect multiple tweets into a more extended, cohesive narrative or conversation. Threads allow you to share more in-depth thoughts that exceed the character limit of a single tweet.
  • Audience and Reach: Both Twitter and threads are public, so your content can reach anyone. However, threads may appeal more to those already following you on Twitter or interested in the specific topic, as threads can get lost in the sea of tweets. Threads also require users to actively click ‘Show this thread’ to view the full content, whereas individual tweets are immediately visible.
  • Media and Links: You can include links, photos, videos, and other media in both tweets and threads. However, threads provide more space for explanation and context around any included media. Links and media also feel like more of an integrated part of the overall thread narrative.
  • Discoverability and Engagement: Single tweets are more easily discovered through searches and hashtags. Threads can be easier to find if a user is following you or searching for that content. However, threads that gain significant engagement and likes can still show up in search and as ‘trending’ or ‘popular’ threads. Threads also allow others to like, reply, and share the entire thread, not just individual tweets.

In summary, while Twitter and threads share similarities, several differences in purpose, audience, content, and discoverability are essential to understand. With this knowledge, you can leverage each format to maximize your messaging and engagement.

Is Threads better than Twitter?

Threads allow users to have multi-tweet conversations by linking tweets together chronologically. While the comparison of  Threads vs Twitter goes on, there are some key advantages that Threads offer:

Threads vs Twitter- Is Threads better than Twitter?

Easier Long-Form Conversations

Threads make it simple to create and follow long-form conversations. By linking tweets together, users can share stories, experiences, and ideas that span multiple tweets without interruption. On Twitter, long tweet “threads” can be challenging to follow as they get broken up by other tweets in your timeline. Threads keep all tweets in a conversation together, creating an intuitive user experience for sharing and consuming longer-form content.

Built for Community

Whereas Twitter is an open platform for short-form sharing and discovery, Threads is explicitly designed to cultivate community. Features like follower recommendations, location tags, and interest-based channels make finding and connecting with like-minded users easy. Threads also give users more granular control over who sees their tweets, allowing for private community building. This emphasis on curated connections could attract users looking for higher quality, niche interactions.

Simpler Interface

Threads has a minimal, uncomplicated interface without the distraction of likes, retweets, and follower counts. The simplified design facilitates authentic sharing and engagement by removing social validation metrics and gamification. For some users, Threads’ pared-down experience may feel more intimate and less performative than Twitter. However, lacking mainstream social features could also limit growth and mainstream adoption.

While Threads promises to host thoughtful, long-form conversations within curated communities, Twitter remains superior for real-time sharing, discovering diverse topics, and reaching broad audiences. For most casual users, Twitter’s combination of brevity and openness will likely continue to have the most significant appeal. But for those interested in more intimate digital connections, Threads could carve out a niche as an alternative social platform built around community.

Further reading, Threads: Meta’s Innovative App to Revolutionize Communication

Summing it Up

While Twitter and Threads share some similarities, there are significant differences in their functionality and intended use. Ultimately, the right platform for you depends on your specific needs and preferences as a user. If real-time updates and connectivity with a wide range of people and news sources are most important, Twitter may be your best choice. However, Threads is the superior option if you’re looking for an easy way to share longer stories or have more in-depth conversations around specific topics. The key is finding the tool that helps you connect in the way that fits your lifestyle and allows you to build the kinds of relationships and communities that you value. Understanding the key differences will enable you to determine which platform best matches you.

Thanks For Reading !

Author - Athira Balan


Sign up for our newsletter the monthly updates

Get updates from the best digital agency

we love working alongside ambitious brands and people

    How might we be of help to your business?