Digital Marketing

Marketing Real Estate Social Media to Target First-Time Homebuyers

April 15, 2024

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The significance of social media is quite known all over the world today. Be it any industry or brand, the presence on social media plays a very important role in maintaining brand awareness and visibility. The real estate industry in particular has benefited from social media over the past few years. With influencers coming into the limelight and spreading the news of expos, real estate social media have gained more credibility with time.

Among its various applications, one of the most intriguing aspects of social media is its ability to effectively target first-time homebuyers. These digital media are more connected than ever. Harnessing the power of social media to capture their attention can significantly enhance a real estate agent’s success.

Why is Social Media Important to Real Estate

Real Estate Social Media

Social media has revolutionized the world of real estate in many ways. Today every potential homebuyer is well aware of the capabilities of this medium and they turn their heads to the profiles of real estate brands to get a better look at the projects. This is particularly helpful for first-time home buyers as they get a better understanding.

Building Brand Awareness

Social media platforms can help you spread the word about your brand. Through engaging and gripping posts you could showcase your expertise, market knowledge, and various property listings with good customer service. This would help the real estate brand build a strong online presence and gain recognition.

Targeted Advertising by Real Estate Social Media

With the help of social media, real estate brands can take advantage of social media ads’ advanced targeting features. It helps to precisely reach the desired audience. The ads can be customized to resonate with various demographic segments by considering their interests, location, and specific real estate requirements. This is why social media for realtors speaks importance. This tailored approach ensures that the marketing efforts are highly relevant and engaging, increasing the likelihood of capturing the attention of potential homebuyers.

By understanding and catering to the unique preferences and needs of different groups, you can maximize the effectiveness of your social media advertising campaigns and drive better results in the competitive real estate market.

Real-Time Updates

Updating your audience on new listings and success stories on social media can create a wave of excitement amongst the target audience. By sharing these announcements through stories and posts, you ensure your audience stays informed and engaged with the latest happenings in your real estate business.

Regularly updating your audience not only keeps them interested but also builds trust and credibility as a reliable source of information in the real estate market. By leveraging stories and posts on social media, you can maintain a strong connection with your audience and increase the visibility of your listings and achievements.

It’s Cost Effective by using Real Estate Social Media

Using social media posts for real estate is a smart way to get the most out of your investment. By taking advantage of the low cost of social media marketing, you can reach a broad audience even with a small budget.

You can also keep an eye on how much you spend on ads and tweak your strategies to ensure you’re getting the most bang for your buck. Tracking your spending and making adjustments as needed will help you maximize your return on investment and get the best results from your social media efforts.

Top Social Networks To Target First-Time Home Buyers

Today, businesses of all sizes benefit from the world of social media as they can connect and engage with their target audience through engaging and meaningful content. Here are some of the top social media platforms that would connect with first-time home buyers.


Instagram is one of the top-ranked social media platforms used by millennials and Gen Zs alike because of the visually rich impact it gives to the audience. Businesses find Instagram one of the most apt platforms to promote products and services visually. It is because the audience gets to see a 360-degree view of the product. This has especially helped real estate agents who want to showcase the true potential of property listings.

With its image-centric Instagram real estate posts, real estate agents can share high-quality photos and videos to highlight property features, attracting a broader audience and increasing exposure. Moreover, first-time home buyers benefit from Instagram because they get high-quality content with just a tap.


To fuel the real estate business, effective social media strategies need to be put in place so that the business flourishes. Facebook is one such platform that has emerged as a powerful tool to advertise the real estate industry. They have the potential to reach the right section of the audience in no time.

Facebook also lets you target first-time home buyers with Facebook ads, helping you connect with people searching for property in a particular area. Real estate brands can share listings, home photos, blog articles, and more.

You can pick who sees your ads based on things like age, interests, and what they do online. This means you’re spending money on people who want to buy the properties, making your ads work better.


When you think about LinkedIn, the first thing that comes to your mind is that it’s a business-to-business network. But the platform has also become a game changer for real estate businesses. How? real estate professionals use LinkedIn to build real estate social network and connect with other service personnel such as home inspectors, contractors, and mortgage bankers. It’s also great for sharing news about the industry, mortgage rates, and what’s happening in the market. This becomes super helpful for first-time home buyers!

Type of Content To Target First-Time Home Buyers

Every social media platform is known for its type of content. But there’s no one stopping you from being creative in your marketing on social media. It’s okay to stand out by posting unique content.

Photos of Property Listings on Real Estate Social Media

When posting on social media, make sure to feature high-resolution photos of your property listings as potential homebuyers want to see visuals more than words. They get a sense of assurance only through pictures. Talk to your photographers and emphasize the need for photos that highlight the unique features and selling points of each property. It helps to draw in buyers and generate interest. Ultimately, investing in high-quality, professional photos and utilizing the right tools on platforms like Instagram can significantly improve the effectiveness of your social media marketing efforts.

New Property Listings

Sharing new listings online is essential for real estate professionals. Social media platforms provide an excellent avenue for this purpose. These platforms offer the perfect opportunity to showcase stunning listing photos accompanied by detailed and captivating property descriptions.

When posting on social media, it’s crucial to ensure that you provide a comprehensive view of the property. This means including informative details about the home, such as its features, amenities, location highlights, and any unique selling points that make it stand out from the competition.

Industry News and Views

First-time home buyers are just starting their journey of house hunting, and they want proper guidance throughout the phase. There is nothing better than social media that can spread the word and guide you. By leveraging social media to share relevant industry news, updates, and expert advice, real estate professionals can position themselves as trusted sources of information and support for these eager buyers.

Whether it’s tips for finding the right neighbourhood, advice on securing financing, or insights into market trends and housing inventory, providing valuable content on social media can help alleviate some of the confusion and uncertainty that first-time home buyers may experience.

Influencer Videos

Influencers often share their experiences and expertise in the real estate market through informative and engaging videos. These videos may cover topics such as understanding the home-buying process, tips for first-time buyers, navigating the housing market, and budgeting advice. From understanding market trends to navigating financing options, influencers offer valuable advice tailored specifically to the needs of new buyers.

Real Estate Social Media Statistics

Here are some compelling statistics that highlight the significance of social media in real estate marketing:

  • There are 4.95 Billion Social Media Users 
  • 89% of real estate agents go on Facebook for leads 
  • 63% of realtors use social media to post listings –
  • Nearly half of Realtors say social media ads are their most effective advertising
  • 80% of real estate agents plan to grow their business using social media
  • 38% of new clients came from social media

Factors Which Consider Social Media For Real Estate

Testimonials: Testimonials are powerful social proof that can significantly influence potential homebuyers’ decisions. Sharing positive feedback and experiences from satisfied clients on social media helps build trust and credibility in your services.

Building Brand Awareness: Social media offers an unparalleled opportunity to increase brand visibility and awareness within your target market. Consistently sharing valuable content, engaging with your audience, and showcasing your unique brand personality help establish a strong presence on social platforms.

Engage With Your Audience: Engaging with your audience on social media is key to fostering meaningful relationships. It also builds a community around your brand. Responding to comments, messages, and inquiries promptly demonstrates your commitment to customer service and enhances the overall user experience.

Choose The Right Platform: Not all social media platforms are created equal. Choosing the right ones for your real estate business is essential for maximizing your marketing efforts. Each platform caters to different demographics, interests, and communication styles. So it’s crucial to align your social media strategy with your target audience’s preferences.


Social media has undoubtedly become an indispensable tool for real estate agents looking to target first-time homebuyers. By leveraging the right platforms, creating engaging content, and adhering to best practices, agents can establish their name and engage content that can speak volumes. At Webdura we research and derive excellent strategies to ensure our client can reach existing and new home buyers. Our team optimizes content and ads that satisfy our client’s needs.

Thanks For Reading !

Author - Webdura

We believe in inbound marketing, it means doing useful marketing. We tell your story in a way that your market will understand, drive engagement and conversion. At Webdura, we help businesses to grow with a sustainable model for marketing, ie Inbound Marketing.


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