With the onset of the pandemic, social commerce has been booming exponentially at a very high pace. Facebook has been one of the most popular social media platforms, with more than 2.7 billion active users. For marketers, it has also been one of the most efficient social platforms for running ad campaigns. Here we take a look at some of the best practices to optimize them to their highest potential.
Why run ads on Facebook in the first place?
Well, there are tons of benefits to running Ads on Facebook. A few of them are:
How can you run an effective Ad campaign?
Many advertisers often lose their time and money on Facebook Ads due to directionless and improper planning. It can get a little tricky around the corner as Facebook offers a ton of options. So how do you run an effective ad campaign on Facebook?
Define your goal and action. The number one priority before creating a Facebook Ad should be defining your ad’s purpose (whether it be to drive traffic, create sales, or install an app). If your goal is to increase conversions, then tracking performance metrics will not help even if the engagement exceeds your expectations. Instead, categorize your ads into brand awareness and direct response and focus each ad campaign accordingly.
Target and Refine your audience over time. Leverage Facebook’s precise targeting abilities and create ads that cater to your audience’s needs. Facebook’s demographics let you filter out unnecessary audiences and help you reach your goals. After your first Ad campaign, choose a strategy that refines your audience over time with data from what has worked best.
Go for clear, crisp and warm content. It is always essential to keep your ad headlines clear, short, and to the point as your ads shouldn’t be annoying to customers. Focus on making them conversational but build a creative tension in your audience using an apt image or a clever phrase. Optimize every aspect of your creative design.
Budget, Schedule and Execute. Before you go on to create ad campaigns, analyze your current performance. Plan the purpose and expected result from the campaign and choose a budget that works for you. Facebook gives you numerous budget options to choose from. Once it is set, schedule your ads so that they are delivered at times they work best.
*The first ad campaigns can choose ‘Run Throughout Option’ and then later schedule a time that works well.
Facebook advertising possibilities are constantly evolving, so keep learning, testing, and figuring out what works best for you. A great ad a day keeps the competition away.
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