Hard bounces are bad. There’s no other way to put it. They’re a sign that your email marketing efforts aren’t resonating with customers, and they can lead to a number of issues, including lost sales and unhappy clients. If you want to avoid these problems in the future, it’s important that you understand what hard bounces are and how they happen so that you can make changes within your business or organization that will help reduce them over time.
The differences between hard and soft bounces in email marketing.
Hard bounces are when the email address is invalid, while soft bounces are when the email address is valid, but the recipient’s inbox is full or their spam filter is too aggressive. Hard bounces are more serious than soft bounces because they can lead to your emails being marked as spam by Google and other email service providers (ESPs).
Hard bounce emails will be reported back to you via a report in your MailChimp account so that you can view which IP addresses were responsible for sending these bounces. Soft bounces will not show up on reports because they’re not considered “bounces” under MailChimp’s system—they’re just sent straight from your ESPs instead of being processed through MailChimp first.
What is a Hard Bounce?
A hard bounce is when a server rejects an email message, usually due to a problem with the sending server or the recipient’s mailbox. In other words, it’s when you send out an email and it doesn’t get through. Hard bounces can be caused by many things:
What is a Soft Bounce?
A soft bounce is when a recipient has opened and read your email but hasn’t clicked any links. The email address is still valid, so it’s not an error on your part.
What causes this? There are several possible reasons:
Why You Should Care About Hard Bounce Rates
If you’re new to email marketing and you’re getting a lot of hard bounces, it’s important to know why. A hard bounce can be an indication that your list is no longer active or that there are problems on the backend with your email provider (or both).
If you get a lot of hard bounces, it means that some people have unsubscribed from your lists because they don’t find anything useful in them anymore—and if this happens over time, it could cost you money! You also run the risk of losing credibility as a result.
How to Reduce Your Email Marketing Hard Bounce Rates
There are a few things you can do to reduce your hard bounce rates:
Understand what a hard bounce is and how to avoid them.
When you send emails to people who have unsubscribed from your list, it’s called a hard bounce. It’s a good idea to know how many hard bounces you’re getting and how to avoid them.
If you’re not familiar with what a hard bounce is or why they matter, let me explain:
If your bounce rate is too high, you might want to take a look at how well your subscribers are receiving your messages. The best way to do this is by sending them fewer emails over time and sending them more often. This will help you reduce hard bounces in both cases—if there’s too much junk in the inboxes of your subscribers, or if they don’t respond because they hate getting marketing emails from companies they don’t know!
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