Back in 2019, Google had launched its Performance Planner tool within Google Ads to help its users to create plans for their advertising needs and to assess how certain changes to campaigns and strategies can affect key metrics and overall performance. Recently, Google has brought more updates to the tool for managing multiple campaigns and making necessary changes.
What does the Planner do?
According to Google, the Performance Planner tool has created accessibility to forecasts for multiple campaigns. It also allows exploring multiple outcomes by changing the campaign settings and it allows the user to understand and analyze opportunities seasonally. It is refreshed daily and is based on the last 7-10 days. Moreover, the Planner helps to manage budgets across multiple accounts and campaigns.
The advantages of this tool are many but in short, it will help the user review and reflect on the campaigns’ projected monthly and quarterly performance. It will also give an insight into how the outcome would be affected by changes in the campaign and will give suggestions for better performance.
What are the new updates?
The latest updates Google has brought to the tool are :
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