SEO

How SEO is Changing?

August 7, 2020

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With the advancement in technology and increased user activity, google search has become an important part of our lives. The revolutions that happened in the smart era have made the online search process more fast and convenient. These changes have made a big impact on the SEO practices which are prevailing for the last 10 years. To meet the demands of the future search, Google has introduced new updates which can help both the users and marketers to meet their goals.

In terms of innovation and updates, SEO is one of the most progressive fields. As SEO experts, it’s important to stay informed about the Google updates and other changes happening in the industry. In this article, I will take a look at the changes expected to happen in SEO in the coming year 2021 and how these factors can influence the strategies that we plan for the next year.

The Old Practices and the New One

When we talk about SEO, I feel a constant urge to differentiate between the old practices and the new one. This need emerges as there has been a “HUGE” (yes literally very huge) evolution from the methods and techniques that were once used. 

Let’s take a look at how SEO has changed over the past few years

  • The Panda update in 2011 ended the spammy content/keyword stuffing era
  • The penguin update in 2012 ended the spam-based link-building practices
  • Location-specific searches became more common with the evolution of mobile phone devices
  • Local searches became more common
  • The pigeon update in 2014 reshaped the ranking factors of local search
  • Introduced big changes to the search engine results pages including the rich results
  • Evolution of Knowledge graph which first emerged in 2012.
  • Optimization for mobile has become common and most important
  • Hummingbird update in 2013 introduced semantic search: meaning rather than matching keywords

Google is always keen to bring advanced changes to its search features. The following are a few changes that Google introduced as a step to provide better search results.

Google Discover

Google introduced ‘Google Discover’ as an intelligent concept to ease user searches. Google uses users historical search matrix and user interests to provide the user with more customized results.

For example, if you are a person who is learning violin and have already completed the fundamentals, the Google Discover feature might start pushing search results promoting you to visit pages on more advanced lessons to help you in your quest to be an expert violinist.

Google Lens in Image Search

The operation of the Google Lens in mobile search is another addition by Google towards a more user-friendly future. This feature enables you to use your camera to capture an image and fetch more details regarding the picture. For example, if you capture an image of a chair or any other object using Google Lens, you will get details related to that item in your phone. Google Lens helps to make image search and online shopping easier. When you want to know more about an object that has attracted your attention, then you just need to focus that object in Google Lens to know more about it and you can buy it online too.

Duplex on the web

Google takes more steps to save your precious time and effort that you spend on daily tasks by providing you with an assistant. The deep learning algorithms and AI integrate the power of technology into your hand. The duplex is the right example of this. The assistant will help you to book dinner at your favorite restaurant or book an appointment for a haircut in your favorite salon. You don’t need to spend long hours on these activities.

Future of SEO – SEO will be a very different game in 2021

Even if the players are the same, SEO will be a completely different game in 2020.

Be Prepared for Artificial Intelligence

As a step to make the search engines smarter and human-friendly, Google is using artificial intelligence and machine learning algorithms in determining search results. By learning human behavior from historical data analysis, Google can teach itself to change its search algorithm according to the intent of the search.

For example, a query with the combination of two words ‘Monitor’ and ‘Change’ can form many meanings. It can be changing the monitor brightness or changing the monitor model. In another example, if a person searches for Keyboards it may be for computer keyboards or musical instruments. Every query has a different intention behind it. Google is evolving to face this challenge to interpret user intentions and to understand the context of the query.

Click-through rate plays an important role in SEO

Since Google’s priority is on user satisfaction, they give much importance to the click-through rate of individual search results to decide the relevance of the webpage for that particular context. SEO professionals should pay special attention to improve the CTR of the webpage.

Give special attention to make an attractive ad copy

While creating the title and meta tags for your webpage be careful with the use of the words and phrases. Opt for words and phrases that are more likely to attract to the users.

Adding dates and price tags in title and meta descriptions

Adding dates may help to give more freshness to the page and adding price range will be a good option to present it in a more helpful and wholesome way.

Try Rich Snippets

Schema markups enable webmasters to make rich snippets by adding reviews and ratings in the snippets. Rich snippets seem to generate more click-through rate and will stand out from the rest of the search results.

The right information in the right context

The right information in the right context is the key to SEO. If you follow this simple rule while building your webpages, you may not be affected by any of the changes that might be made to the algorithms.

Quality Content

About 90% of the content available online gets no traffic. There is a need for quality and unique content. Google values unique content, not spun or duplicate content.

Give more time and efforts to build quality content which is useful and informative for the users. Adding case studies and statistical data can make your article more genuine and user-friendly.

User Experience

As I mentioned before the user is the priority for Google and thus bounce rate matters. Focus on giving a nice user experience on your webpage. Don’t make the visitors frustrated by adding too many popups and non-relevant content. Try to include more multimedia like videos and images related to the context to provide more detailed information.

Optimize for Voice Search

Voice searches will dominate the search world in 2020. About half of the searches happening will be voice searches. SEO professionals should focus on optimizing pages for voice search as well. Focus on building websites with faster loading speed and create content that has more readability. Most of the voice searches happening are related to long-tail keywords. Make sure that your content is relevant for the particular context you are discussing.

How SEO is Changing? – Key Takeaways

Changes in the search world are happening much faster than we expected. Google is working hard to bring the search revolution as soon as they can. As an SEO enthusiast if you want to continue to succeed in your campaigns you need to focus on quality/unique content and better user experience.

Thanks For Reading !

Author - Webdura

We believe in inbound marketing, it means doing useful marketing. We tell your story in a way that your market will understand, drive engagement and conversion. At Webdura, we help businesses to grow with a sustainable model for marketing, ie Inbound Marketing.

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