The pandemic changed everything for everyone, but there’s one industry that made the best of it – ecommerce. It witnessed a plethora of innovations and technical advancements, changing the way we shop radically.
Online shopping is changing by the minute, even as you read this article. Every day something new pops up and sets forth a wave of change that redirects the customer cycle. Here are five major ecommerce trends to look forward in 2022:
1. Mobile Commerce
Mobile commerce is the use of mobile devices to make purchases online. The rise of mobile commerce has called for a huge need for responsive websites and if your store isn’t optimized for a good mobile shopping experience, chances are you are going to have a hard time finding customers.
Transactions are much easier on mobiles and the shift to a mobile-first approach is only going to get big.
2. Augmented Reality
Augmented reality (AR) is a technology that overlays digital information over real-world objects. As well as being able to buy products online, consumers may soon be able to scan items in shops and receive additional information about them. Or, they can make advanced AR enhancements to make purchase decisions easier.
For example, Pinterest now allows you to see how a piece of furniture would look in your home. Lenskart has a feature where you can try on glasses virtually before you buy them. All of these are revolutionary AR advancements that have taken online shopping to the next level.
3. Virtual Reality
Virtual reality (VR) is similar to augmented reality, except that digital information is created using computer graphics instead of photographs. VR headsets, such as the Oculus Rift, give people the illusion they are somewhere else while remaining in their current location.
With the onset of the metaverse, NFTs and Web3, virtual reality has been on a roll. We’re yet to see the changes completely but one particular example is the introduction of avatars across the web. This has created an interlinking between physical & digital products.
4. Social Commerce
Social Media shopping has taken over the ecommerce industry, especially with the rise in influencer marketing & platforms like TikTok & Snapchat. It has become a medium with a very high influence on purchase decisions and the authenticity of product reviews and demos has established a strong credibility for the medium.
Social shopping is a very convenient & click-minimizing process and Livestream shopping is getting increasingly popular.
5. Headless Commerce
Headless Commerce is going to be the next big thing in the ecommerce world. It is a solution that allows an online store’s ecommerce platform to be completely detached from the frontend layer. An application programming interface (API) is put in between the back end and the frontend which helps to experiment on both while at the same time staying independent of each other.
It offers more customization features, customer experience improvability, and provides a bigger room for innovation.
Ecommerce is changing at a rapid rate. As an ecommerce store owner or entrepreneur, staying ahead is a basic necessity to win the game and it’s crucial to stay updated with the latest trends.
People have become accustomed to instant gratification and expect businesses to deliver exactly what they want when they want it. In addition, we are becoming increasingly mobile and prefer to shop online rather than physically visit stores. It’s never too late to start learning and improving your store regularly.
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