When Facebook ads work well, they bring in customers like crazy. But what happens when your target audience doesn’t respond to Facebook ads as well as you hoped? The value you get from ad campaigns diminishes, and you spend more money and time on something that doesn’t deliver a reliable ROI. Don’t despair—you aren’t the only one who has experienced this! Unless you have a unique niche with an extremely small customer base (and even then, there are probably better options for your business). When we have customers who aren’t seeing the results from their ads, we recommend these three alternative marketing channels that can help boost your CTR and increase your conversion rate so that your ads start working again.
1) Google Ads
Google is of great significance in our lives today. You find yourself reaching out to it for every minor or major inconvenience you encounter throughout your day. It is still the first platform where many people intend to buy something and look up a specific product. Paid promotions on Google give you the advantage of appearing in the top results and becoming visible to your target audience. Investing in Google Ads can help you reach people specifically looking to buy your product.
2) Youtube Ads
Youtube has a lot of traffic which any business should not underestimate. People of all age groups show increasing trends in the time spent on youtube. Much like Facebook, Youtube offers the same audience segmentation, enabling you to put your product in front of the right people at the right time. You can segment by gender, age, topic, keyword, and language. It works on a cost-per-view basis, and the price could vary depending on the country that you are targeting. At the same time, Youtube ads tend to be slightly more expensive than Facebook ads. They also tend to convert better, with the chances of seeing visible results quicker. If you have the resources to create content that can grab the user’s attention in 5 seconds so that they sit through the ad with an increased interest in your services, the platform could do wonders for your business.
3) Search Engine Optimization (SEO)
Even though paid promotions take the stage for searches, you can still climb up the ladder with the help of effective SEO. You can lure in your target audience through SEO even if they are not in the buying stage yet. You can make them sign up for your newsletter, which can, in turn, prove to be a good step towards customer acquisition. Blog posts are a great way to keep your audiences up to date about the services you deliver or the products you offer. A well-written piece can help you increase digital footprints in your business for months or even years.
4) LinkedIn Ads
Linkedin is proven to be a potent advertising platform for B2B businesses. It may not be a good option if you are a B2C business as it does not have that information about its users. Linkedin knows your work history or what you do and how long you have been working at the company. It can be a brilliant option to reach out to the businesses that can benefit from your services. You can let them know that your brand exists with the help of Linkedin ads.
5) Instagram Ads
Although owned by Facebook, Instagram advertising has its own set of benefits. The app is used by more than a billion monthly active users. Its users visit the platform at least once per day. You also get the option to target a specific audience depending upon their age, location, interests, and everything Facebook offers. Instagram has seen immense growth in the last few years. Most age groups have shifted from other social media apps to Instagram. Creating grasping visuals and capturing your audience with the right content can be a game changer for your business.
6) Paid Pinterest promotions
Pinterest is the best platform for a B2C business. Although it may not be optimal for everyone, promoted pins do the trick for some companies. A lot of users come to Pinterest looking for specific items to purchase. You can acquire the right customers through this app by creating content with visual appeals. Pinterest can help you generate traffic, video awareness, and engagement in your pins. You can accomplish some of your primary customer acquisition goals for your business through Pinterest.
7) Influencer Marketing
Influencer marketing has become a popular customer acquisition tool these days. You can find influencers with all sizes of audiences, including celebrity influencers, mid-range influencers, or some new ones with small audience sizes. The variety helps you pick the one suitable to your budget. Moreover, you can find the one that will reach your target audience specifically, as you may stumble upon some particular niche accounts with extensive research. You can also collaborate with the right influencers to spread awareness about your business.
8) Ads on relevant websites
Industry-specific websites can help you create brand awareness and drive traffic. Launching ads on websites, you know your potential customers end up on can be a powerful move. If you want to be seen as a brand, you must make yourself visible in the right places at the right time.
There is a massive ROI from running Facebook ads, but that is if you have fantastic copy, good images, and good videos and figure out how to target the right audience. But for some reason, if you find the ads aren’t generating enough ROIs, you can opt for alternatives that could be better for your business at that particular time. Many platforms, such as Instagram, Youtube, Linkedin, and Pinterest, allow you to segment the audience and appear in front of your potential customers. If you are a business-to-business company, you can opt for a platform like Linkedin to run ads. Whereas, for a business-to-customer brand, something like Pinterest promotions would work better.
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