Digital Marketing

For Your E-Commerce Brand, Here Are 8 Reasons Why Email Marketing Is Essential

July 21, 2022

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The e-commerce industry is getting competitive by the minute. Differentiation along with consistency and effective strategies are crucial in sustaining your brand. 

Imagine you want to add a parallel channel to your paid advertising & brand campaign efforts. What do you do?  That’s where Email Marketing comes to your rescue. 

If you’re not using an email marketing strategy for your e-commerce brand, you’re missing out on a great opportunity to reach and engage your target audience. In this blog post, we’ll explore eight reasons why email marketing is essential for your e-commerce business and how to make the most of them. 

Let’s get started.

What is Email Marketing? 

Email marketing is a type of digital marketing that involves sending email messages to potential and current customers. Email marketing can be used to promote sales, special offers, or new products. It can also be used to build relationships with customers and keep them updated on your brand.

Why is it important?

Email marketing is crucial for several reasons, including brand awareness and reaching new customers. It is a powerful tool that can be leveraged to build customer loyalty and keep existing customers coming back. Additionally, email marketing can be used to drive traffic to a brand’s website or online store and boost sales and revenue.

It is an essential tool for any e-commerce brand that seeks to thriv`e in a saturated industry. Let’s take a look at some of the biggest advantages of email marketing. 

Brand awareness

Email marketing is a great way to raise brand awareness for your e-commerce business. By sending out regular emails to your customers, you can keep them updated on new products and promotions. This will help to keep your brand top of mind, and increase the likelihood that customers will return to your store in the future.

Customer Retention

Email marketing can also be used to improve customer retention rates. By sending out regular emails, you can stay in touch with your customers and build relationships with them. This will make them more likely to return to your store in the future and make purchases.

Increasing Conversions

Email marketing can also be used to increase conversion rates. By sending targeted emails to customers, you can encourage them to take action such as making a purchase or signing up for a newsletter. This can lead to more sales and more customers for your business.

Cart Abandonments

One of the biggest problems an e-commerce business faces is tackling cart abandonment rates, i.e, when customers add items to their shopping cart but then leave the site without completing the purchase. Email marketing can help combat this problem by segmenting audiences and then sending promotional offers tailored to users who abandoned their carts. 


Email marketing is a very cost-effective way to promote your e-commerce brand. You can reach a large number of people with your messages without spending a lot of money. It can also be a very effective tool for building customer and prospect relationships. Make the best of it by staying in touch with your customers and keeping them updated on your latest products and services.

Conversion Optimization

You’ll be able to increase sales and revenue for your e-commerce brand drastically if you utilize an email strategy well. With email marketing, you can target specific groups of customers with special offers and discounts. You can also use it to upsell and cross-sell products to your existing customers.  It’ll help you increase the amount of money that your e-commerce brand makes each month.

Personalized messages

When you use email marketing to reach out to your customers, you can personalize the messages to each customer. This helps to build a relationship with the customer and makes them feel valued. Customers are more likely to make a purchase from a brand that they feel connected to.

It also allows you to track how many people open your emails and click on links. This helps you to gauge how successful your campaigns are and make necessary adjustments.

Increased ROI

Email marketing is a great way to increase the ROI for your e-commerce brand. With email marketing, you can reach a large audience of potential customers with minimal effort and cost. You can also target your emails to specific groups of people, which helps to ensure that your message is reaching the right people.

It allows you to track the accurate results of your campaigns and see how it is performing. This information can be used to adjust your campaigns, creatives and strategies in the future to improve their effectiveness. Email marketing is essential f`or any e-commerce brand that wants to succeed.


Email marketing revenue is estimated to reach almost 11 billion by the end of 2023 (source: Hubspot). Brands are leveraging smarter email marketing strategies to boost their revenue and is one of the best marketing channels with the least investment. Rounding up what we discussed, email marketing can:


  • Increase Brand Awareness
  • Increase Customer Retention
  • Increasing conversions
  • Bring down cart abandonments
  • Cost-effective
  • Improves conversion rate
  • Allows personalization
  • Increases ROI

Thanks For Reading !

Author - Rithik Valsan


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