The secret ingredient in creating consistent results for your eCommerce business is simple – rank high on SERPs. This will eventually land you with higher traffic and increasing conversions.
When it comes to ROI, eCommerce websites tend to underestimate the ROI of SEO. Even though paid ads and social media can bring immediate results, a well-crafted SEO strategy is crucial in the long run.
Here, we have compiled some of the best eCommerce SEO practices that can boost your website’s digital presence.
Why should you invest in eCommerce SEO?
You might be offering great products and quality services, but if users can’t find your website on a Google search, everything else becomes pointless. Ecommerce SEO is the process of optimizing your website according to the guidelines of major search engines so that your website ranks higher in search results.
SEO aims to increase your visibility and consistently improve the traffic coming on to your website. With the competition being more saturated than ever, best SEO practices are an absolute necessity for long-term sustenance.
Paid advertising and social media campaigns can drive instant results but require consistent effort and investment. SEO, on the other hand, can drastically improve your website and increase business performance. Why pay for traffic when you can get it for free?
1. Simplify site architecture and optimize navigation
Design and optimize your website with shoppers in mind. A user-centric approach to website design can radically improve your customer experience. If a search engine detects that your website has a high bounce rate, i.e, visitors leave your website immediately after visiting, your rankings may get severely affected.
Optimize for easy navigation across your site and ensure all the important pages are within a click’s reach. Infusing too much creativity can confuse your visitors. Instead, focus on clarity and visibility.
2. Use Suitable and Important Keywords
Make it a point to include relevant keywords in your copy. Before fixing keywords, research extensively and analyze their performance, competitiveness and user intent. Add such important keywords in your headlines, descriptions, and meta descriptions to boost visibility.
However, performing keyword stuffing can be detrimental to your search engine rankings. Use the most performing ones and use them in suitable areas. Keywords that are best relevant to your user intent should be included in your product descriptions and ad copies.
3. Optimize Product Pages
Product pages are the most vital elements of your website. Emphasize clarity in product page content and optimize how you present it. Provide FAQs, customer reviews, images, and videos that offer quality information about your products. Use alt texts for your images as it is also one way of getting keywords into your website.
Ensure an easy navigation process between your product pages and the home page. A lot of your potential customers may not be ready to buy yet. Providing a great user experience will make sure that when they are ready to purchase, they will choose you.
4. Use responsive design and reduce page load speed
Almost half of online shopping is being carried out on smartphones these days. This stresses the need to practice a mobile-first approach in website optimization. Analyze if your website performs well on both mobiles and desktops. Dynamic response is a need of the hour.
Your website load speed is also a crucial ranking factor so remove unnecessary elements that slow down your page speed. Optimize your visual media by compressing images & videos. Remove unnecessary plugins and add-ons that are mostly unused and do not contribute to any productive results.
The first step to your goal of building revenue is to increase the traffic coming onto your website. An effective SEO strategy will not only bring you increasing traffic but will also lay a concrete foundation in establishing your digital identity. It will also work wonders in parallel with your other marketing strategies as well.
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