Rapid Growth Of A Gated Villa Developer In South India From 5 To 23 Projects Through A Digital First Marketing Strategy

25

Years of Experience

11

ProjectLocations

23

OngoingProjects

1500

Happy Customers

Overview

With over 25 years of expertise in real estate, Victoria Realtors has emerged to be one of the largest villa developers in Kerala delivering state-of-the-art homes at affordable rates. They have played an important role in revolutionizing the real estate sector in Palakkad. With the help of our digital marketing team, they adopted a digital-first marketing approach which helped them to scale-up their business from 5 projects to 23 projects within a short time span. The results were highly rewarding. The group has developed multiple villa projects across Kerala and Tamil Nadu. They have sold out 13 villa projects and have 23 ongoing projects across cities like Palakkad, Coimbatore, Tiruppur and Ottapalam.

How It All Began

A few years ago, the company was looking for a reliable digital partner to get more clarity and understanding about the possible digital marketing opportunities. Webdura joined hands with Victoria Realtors to help them drive more sales online and increase their brand popularity. We developed effective strategies that helped to address the following concerns faced by the client:

Very less number of quality leads

Lack of direction in digital field

Poor website presentation & performance

Lack of brand recognitionin digital space

Our Approach

The first step for us was to understand the client well and come up with strategies that are aligned to address their major concerns. We had multiple interactions with the management to help them analyse the shortcomings and explore the marketing possibilities. We launched targeted digital Ads and corresponding landing pages to get more quality leads and thus boost conversions. We revamped their website with keyword specific content and enhanced design to increase search visibility & traffic. After seeing the good results, the company was happy to welcome a digital-first branding approach. We could generate 70-80% sales through digital promotion activities. There was also a rapid increase in the number of social media followers.

Digital Ads TargetingPotential Buyers

Launched Digital Ads targeting potential home buyers in Kerala

Content MarketingActivities

Relevant and good quality content for better popularity & reach

Website Revamp & Search Engine Optimization

Website revamp & SEO aligned strategies for better ranking

The Change We Brought

90 %

sales through digital media

40 %

increase in social media followers

23

projects launched with digital support

60 K

leads generated through digital

Services We Offered to Help Victoria Realtors Scale-Up their Business

Once the major hurdles were resolved, we developed a routine digital marketing strategy for the client to bring about high ROI and business growth.

Digital Advertising
  • Search advertisements
  • Social media advertisements
  • Media websites
  • OTT platforms
Inbound marketing
  • SEO
  • UX optimization
  • Content marketing
  • Social media profiles
  • Marketing automation