Years of Experience
With over 25 years of expertise in real estate, Victoria Realtors has emerged to be one of the largest villa developers in Kerala delivering state-of-the-art homes at affordable rates. They have played an important role in revolutionizing the real estate sector in Palakkad. With the help of our digital marketing team, they adopted a digital-first marketing approach which helped them to scale-up their business from 5 projects to 23 projects within a short time span. The results were highly rewarding. The group has developed multiple villa projects across Kerala and Tamil Nadu. They have sold out 13 villa projects and have 23 ongoing projects across cities like Palakkad, Coimbatore, Tiruppur and Ottapalam.
A few years ago, the company was looking for a reliable digital partner to get more clarity and understanding about the possible digital marketing opportunities. Webdura joined hands with Victoria Realtors to help them drive more sales online and increase their brand popularity. We developed effective strategies that helped to address the following concerns faced by the client:
Very less number of quality leads
Lack of direction in digital field
Poor website presentation & performance
Lack of brand recognitionin digital space
The first step for us was to understand the client well and come up with strategies that are aligned to address their major concerns. We had multiple interactions with the management to help them analyse the shortcomings and explore the marketing possibilities. We launched targeted digital Ads and corresponding landing pages to get more quality leads and thus boost conversions. We revamped their website with keyword specific content and enhanced design to increase search visibility & traffic. After seeing the good results, the company was happy to welcome a digital-first branding approach. We could generate 70-80% sales through digital promotion activities. There was also a rapid increase in the number of social media followers.
Digital Ads TargetingPotential BuyersLaunched Digital Ads targeting potential home buyers in Kerala
Content MarketingActivitiesRelevant and good quality content for better popularity & reach
Website Revamp & Search Engine OptimizationWebsite revamp & SEO aligned strategies for better ranking
sales through digital media
increase in social media followers
projects launched with digital support
leads generated through digital
Once the major hurdles were resolved, we developed a routine digital marketing strategy for the client to bring about high ROI and business growth.