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Spearheading The Digital Marketing Scale-up Of A Legendary Real Estate Brand In Kerala

30

Years of Experience

9

Major Cities Covered

145

ProjectsLaunched

7250

Happy Customers

Overview

Skyline Builders is a pioneering real estate brand in Kerala with over 30 years of expertise. Being one of the most reliable builders in Kerala offering state-of-the-art housing projects, the group has maintained an excellent track record over the years. Skyline Builders has successfully launched 145 projects across various regions in Kerala and has 14 ready-to-occupy projects to their credit. With an aim to take the business to the next level, the group had started digital marketing activities with minimum investments. However, they were skeptical about the effectiveness of digital media to scale-up the business and reach the overseas market. When we started our association with Skyline Builders, we offered our full support to find the shortcomings and explore potential digital marketing opportunities to tap more customers from India & abroad.

How It All Began

At one point, it became highly imperative for Skyline Builders to explore effective ways to promote their products and stand out in the competitive realty market. Our team focused on the following major challenges that the group was facing and helped to implement strategies that could address them.

Lack of confidence to invest in digital marketing

Less Digital know-how & data tracking

Poor brand popularity & reach in foreign markets

Low rate of sales conversion from digital

Our Approach

As the first step, we interacted with the management team to offer insights about digital marketing and its possible benefits. A complete digital awareness was provided to both senior and junior management members to ensure more clarity. Targeted Digital Ads were launched to tap more customers and bring more brand popularity in India and foreign countries. With proper CRM integration, the process of data analysis and tracking became easier and hassle-free. As they started getting more qualified leads via digital promotions, special focus was given to tap potential buyers from overseas. We developed digital strategies to enhance conversions rates and thus increase their revenue.

The Change We Brought

Assured confidence in digital media

Boosted sales in overseas market

Minimized the data discrepancies

Generated sufficient leads via digital

Digital Revamping Services Offered for Skyline Builders to Promote Branding & Sales

After resolving the core issues that affected the brand, we developed a tailor-made digital marketing plan for them to ensure promising growth and revenue in future.

Digital Advertising
  • Lead generation
  • Brand marketing
  • Content & creatives
  • Video marketing
Digital consulting
  • Digital onboarding sessions
  • Branding strategy