Royaal Infrastructures is a Bangalore based real estate company with many decades of experience in real estate and construction sector. It has grown to become one of the most respected groups in the real estate industry, with a wide presence in Karnataka & Telangana. With a successful track record in creating quality living spaces, they have a range of completed projects in cities like Bangalore & Hyderabad. Their projects are affordable and offer 100% value for money for buyers. The client was looking for a digital marketing partner who can help them with lead generation. Webdura was excited to take up this wonderful opportunity to work with yet another reputed real estate brand in South India.
Like any other real estate firm, Royaal Infrastructures also faced many hurdles to get ahead in the competitive realty market. They did not have any digital presence or previous experience with online marketing. Understanding the importance of digital marketing in this technology driven era, the client was keen to explore the potential opportunities available in digital media. As they were just in the starting phase, they were searching for a reliable marketer who can handle the day-to-day marketing activities. With a couple of new residential projects on the offer, their aim was to reach out to a maximum number of people who are looking for housing plots in Bangalore. The following were the major challenges the client faced, and we started working on the best possible solutions.
Lack of Digital Know-How
No Experience in Digital Marketing
Poor Number of Sales
Unable to Attract Potential Buyers
Webdura conducted a detailed background study of the client and the real estate market they are operating in. After understanding the company’s aim and vision, we devised strategies that can address the major challenges they were facing. We conducted a few interactive sessions with the management and concerned sales team to discuss our strategies and marketing plans. We launched a couple of Facebook campaigns targeting local investors. After a few initial trials, we identified the best performing ads and planned the future campaigns accordingly. Eventually these campaigns generated a significantly higher number of leads within a 5 months time. Our creative team came up with new landing pages and many innovative ad campaigns, which altogether produced great results. We also managed to keep the marketing cost to the minimum, ensuring maximum value to the client. The number of site visits also increased exponentially. Webdura also helped the client understand the new trends and opportunities in digital marketing. Owing to this success that we brought, the client is now planning to further expand their digital marketing activities and boost sales.
Record No of Leads With Limited Budget
Rapid Increase in Number of Site Visits
Achieved Target Leads at Minimum Cost
Once we resolved the initial bottlenecks, we prepared a future marketing roadmap for the client and provided various marketing inputs to help them scale up their business and close more sales.