Digital Lead Generation For Bengaluru’s Largest Real Estate Owner

40+

Years of Service Excellence

20+

Premium Projects

3000+

Acres of Land Owned

1858060.8+

Sq m Area Developed

Overview

Established in 1973, Century Real Estate is a full-service landholding development company based in Bangalore. With over 3000 acres in the land bank, the company has grown to become the largest owner of Real Estate in Bangalore over the last decades. Century boasts of a development portfolio of 1858060.8 Sq.m comprising commercial projects, premium villas & apartments, plotted developments, hotels, integrated townships, educational institutions, etc. The client wanted to gain more momentum in the digital world and attract more investors. Webdura was more than happy to associate with this real estate giant and we promised to help them to leverage the possible opportunities in digital marketing.

How It All Started

Despite being a highly established and popular real estate brand in Karnataka, the client did not have a full-fledged professional team to support their online marketing activities. Gradually it became obvious that they lacked a sufficient number of quality leads and found it difficult to tap customers to an upcoming residential locality such as North Bangalore. Our team at Webdura analysed the major shortcomings of their business and identified ways to tackle them. We focused on the following major challenges they were facing at that time and developed effective strategies to address them.

High number of junk leads received

Lack of a professional team handling digital marketing activities

Couldn’t attract buyers to invest in a new market i.e, North Bangalore

Less number of sales conversions via digital

Our Approach

As most of the new projects launched by Century Real Estate were located in North Bangalore, there was a need to educate the buyers about the benefits of buying a property in this area. Moreover, we had to launch customised ads highlighting the amenities and theme of each project to tap potential customers. Most of their projects were catering to the luxury or high-end segment and thus the targeting was done based on that. As an upcoming industrial and business hub, North Bangalore is an ideal investment location that witnesses rapid growth. Our creative team launched campaigns with thoughtful messaging and eye-catching creatives which helped the client to gain around 10000 leads over a period of 6 months. We also designed informative and attractive landing pages for campaigns, making it easier for the buyer to understand the project details at one glance. Webdura’s marketing strategies worked magic and the client was able to achieve a higher rate of sales conversions in a cost-effective manner.

The Change We Brought

Increased Number of Quality Leads

10000+ Leads Generated in 6 Months

Achieved 12 - 15% Site Visit Conversion

1.5 - 2.5%+ Leads to Sales Conversion

Digital Marketing Services Offered for Century Real Estate to Boost Sales Conversions

After tackling the major issues that bothered the client, we also developed a future marketing plan/ for Century Real Estate to ensure great results in the coming days.

Digital Advertising
  • Lead generation
  • Brand marketing
  • Content & creatives
  • Video marketing