How Webdura Helped A Virtual Queue Management App To Strengthen Their Business During The Covid-19 Pandemic

Overview

ApnaQ is a virtual queue management application developed with an aim to help the public avoid long queues at various facilities like banks, hospitals, religious centers, salons, etc. Using this mobile app, the users can easily select a facility and join queues virtually to save time and effort. ApnaQ is an innovative solution for business facilities as it lets them manage their customers seamlessly by following social distancing norms. Being a start-up venture, their major challenge was creating brand awareness and popularity among users and facilities alike. It was during this phase they approached Webdura to help them gain the initial momentum and leverage the potential of digital media to market their app to the right audience.

Our Challenge

Webdura was excited to take up this new challenge to support this innovative and smart application, which is highly beneficial in today’s pandemic scenario. Being a unique concept catering to a wide range of audience, the client was facing a lot of initial hiccups. Our team at Webdura, identified these core challenges and started working out strategic and cost-effective solutions to build the brand and drive more users to the ApnaQ app.

Poor brand popularity

Lack of digital marketing expertise

Poor number of registered users & facilities

Unable to target the local audience

Our Strategic Solution

Digital marketing is the most effective and fastest way to promote a new brand or a service in this age of technology. After careful study of the client background and their future goals, we created an effective and result-oriented marketing plan for ApnaQ. Meanwhile, we also conducted many brainstorming sessions with the client team to zero in on the best marketing approach. Soon, our team launched a series of brand promotion creatives with thoughtful and inquisitive messages to pique the interest of users. Considering the COVID-19 regulations, we stressed the benefits of using ApnaQ to maintain social distancing at public facilities. We also did industry-specific campaigns to attract new facilities to ApnaQ. Our team made the most of situational marketing technique to encourage users to download the queueing app and ensure their safety.

The Change we Brought

As a result of our consistent efforts, apnaQ gained more popularity among the public and witnessed a drastic rise in the number of app downloads within a few months. Subsequently, many new facilities started using apnaQ to avoid crowds and virtually manage their customers. Once the initial challenges were resolved, we started working on future plans to scale-up their business to the next level.

Achieved Higher Organic Reach

Significant Increase in Number of Users

More Number of Facilities Signed Up

44051+ App Users at Vaikom Temple