Established with the sole intention of providing a central adoption reunion registry, Adopted.com serves the global community to search for and unite with their birth parents and siblings while also providing support for individuals seeking out their loved ones. Being the largest adoption reunion registry in the world, they had been spreading joy in the lives of many people for more than 15 years. Adopted.com entrusted Webdura Technologies to handle Search Engine Optimization and Digital Advertising to improve their search visibility and increase the number of subscriptions.
Even though Adopted.com had an established client list, they wanted to expand their business by spreading the message to more people around the globe. As it was a niche business segment, they were not sure how to promote their services to the right audience. Webdura focused on the following core challenges faced by Adopted.com and devised effective strategies to resolve them.
High cost of lead conversions
Campaign optimization for increased reach
Poor organic search visibility
Low ranking for existing website
The strategy devised by us for Adopted.com was along the lines of ‘human elements.’ We conducted an in-depth analysis of their business segment, competitors and target audience to come up with a new plan of action. The first phase was to revamp their website with relevant search-specific keywords to attract more users. Our extensive on-page and off-page Search Engine Optimization activities helped to bring in more traffic to Adopted.com. We also undertook a ‘probe and analyze’ mechanism to improve the quality of keyword long-tail search queries to achieve maximum upsurge in conversion rates. The next focus was Digital Ad words optimization for target groups with varying requirements.
Search Engine Optimization
Website & content revamp
Targeted Digital Ads (PPC)
The end result was satisfactory and we could transform their web space to be a leading and reliable platform that helps to reunite Adopted.com with their biological relatives. We could bring a significant increase in the number of subscriptions through Paid ad campaigns and also reduce the cost of conversions.