Years of Experience
With AAERI Membership
IELTS & PTE Training Provider
Abe Services is one of the leading overseas education consultancies in India accredited with an AAERI membership. With over 12 years of experience in the field of overseas education, the firm has been helping students realize their dream of studying in countries like Australia, New Zealand, the UK and Canada. The team consists of highly experienced education counselors who have in-depth knowledge in the field of foreign education. They provide a varied range of services like visa assistance, English language training, loan and scholarship assistance and much more for aspiring students in India. Having a lack of integrated digital approach, the firm was looking for a reliable partner who can help them secure more qualified leads via digital media and take their business to the next level. This is the time when Webdura started associating with Abe Services to unlock potential digital marketing opportunities.
The firm had relied mainly on traditional marketing methods and at least 75% of the leads generated were through those sources. There was a need for an integrated digital marketing process to generate more qualified leads and increase their website traffic. Our team identified the following major challenges and started working on ways to tackle them.
Less number of leads generated
Lack of digital integration in marketing
Poor website presentation ranking
He first and foremost phase of problem solving involved a thorough study of the existing marketing activities and the client history. After understanding the management’s vision, we conducted various brainstorming sessions to formulate result-oriented digital marketing strategies. We aimed for a complete digital transformation for the company and started revamping their website. Special focus was given to enhance the user experience and content quality in the pages. We implemented SEO optimization for all web pages which helped to increase the traffic and search visibility. Targeted digital Ads & attractive landing pages were launched to reach out to more potential customers online. We could generate a steady inflow of qualified leads from digital media in a cost-effective manner as compared to traditional marketing.
Website RevampRestructured website with enhanced UX design elements & quality content
Targeted Digital AdsLaunched digital Ads to attract more number of students from India
Content Marketing & SEOContent optimized with SEO & relevant keywords for improved ranking
85% of leads generated through digital media
Pages with higher search ranking visibility
Brought a drastic increase in website traffic