Sr. Performance Marketer (Ecommerce)

Infopark, Kochi

We are currently seeking a full-time Sr. Performance Marketer to join our team. The ideal candidate is responsible for implementing Pay Per Click media strategies for e-commerce clients and can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Responsibilities
  • Responsible for crafting and implementing PPC strategy for clients.
  • Develop test and learn initiatives across Paid Social.
  • Create and Implement ads on Facebook, Instagram, LinkedIn and Google AdWords
  • Knowledge of International ad spend estimates and how to optimize ad spend.
  • Learn the business. Understand services to build effective keyword/campaign strategies.
  • Optimize campaigns using various Analytics tools and provide insights to clients and the team.
  • Measure and improve key performance indicators such as Impressions, CTR, CPC, Conversion, Lead Quality, Spend, etc.
Must- Have Skills
  • Any graduate with 3-4 years of performance marketing experience
  • 3+ Years of Agency Experience
  • Creative thinker and problem solver – Ability to clearly and effectively articulate thoughts and points
  • Excellent analytical, organizational, project management and time management skills.
  • Understanding of performance marketing best practices and current trends.
  • Data-driven - comfortable using tools like Google Data Studio, MS Excel and able to take data-driven decisions
  • Digital marketing agency & e-commerce experience will be an added advantage.
  • Experience in running PPC campaigns.
  • Practical experience in the setup of advertising campaigns in Google Ads & Facebook Ads.
  • Excellent written communication skills, strong email etiquette & documentation skills.
  • Should be able to work with the international market.

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