Sr. Digital Marketing Executive

Department: DIGITAL MARKETING

Sr. Digital Marketing Executive

Infopark, Kochi

We are looking for a Digital Marketing Analyst with 3- 4 years experience in Data Analysis and Insights, A/B Testing and Experimentation, Conversion Tracking and Goal Measurement, Keyword and Audience Analysis, Performance Reporting and Visualization

Key Responsibilities

• • Collect and analyze Google Ads campaign data to identify trends, patterns, and opportunities.
• • Generate actionable insights to optimize campaign performance and improve ROI.
• • Track key performance indicators (KPIs) and present data-driven reports to stakeholders.
• • Plan and execute A/B tests to optimize ad copy, landing pages, and targeting parameters.
• • Monitor test results and recommend improvements based on data outcomes.
• • Implement data-driven strategies to enhance campaign performance.
• • Set up and monitor conversion tracking to measure campaign success.
• • Work with the marketing team to define campaign goals and objectives.
• • Develop customized tracking reports to measure goal attainment.
• • Conduct keyword and audience research to inform campaign targeting.
• • Identify high-performing keywords and audiences to optimize targeting and ad spend.
• • Recommend adjustments to keyword bids and audience segmentation.
• • Create data visualizations and dashboards to present performance data in a clear and concise manner.
• • Prepare regular performance reports for clients and internal stakeholders.
• • Provide actionable recommendations based on data insights.

Must- Have Skills

• • 2-3 years of experience in Google Ads Analyst
• • Bachelor's degree in Data Science, Marketing, Statistics, or a related field.
• • Proven experience in data analysis, preferably in a digital marketing or Google Ads-focused role.
• • Strong proficiency in data analytics tools, such as Google Analytics and Microsoft Excel.
• • Familiarity with statistical analysis and A/B testing methodologies.
• • Excellent problem-solving and critical-thinking skills.
• • Strong communication and presentation abilities to convey data insights effectively.
• • Google Ads certifications and knowledge of digital marketing concepts are advantageous.