Sr. Digital Marketing Executive

Infopark, Kochi

We are looking for a Digital Marketing Analyst with 3- 4 years experience in Data Analysis and Insights, A/B Testing and Experimentation, Conversion Tracking and Goal Measurement, Keyword and Audience Analysis, Performance Reporting and Visualization

Key Responsibilities
  • • Collect and analyze Google Ads campaign data to identify trends, patterns, and opportunities.
  • • Generate actionable insights to optimize campaign performance and improve ROI.
  • • Track key performance indicators (KPIs) and present data-driven reports to stakeholders.
  • • Plan and execute A/B tests to optimize ad copy, landing pages, and targeting parameters.
  • • Monitor test results and recommend improvements based on data outcomes.
  • • Implement data-driven strategies to enhance campaign performance.
  • • Set up and monitor conversion tracking to measure campaign success.
  • • Work with the marketing team to define campaign goals and objectives.
  • • Develop customized tracking reports to measure goal attainment.
  • • Conduct keyword and audience research to inform campaign targeting.
  • • Identify high-performing keywords and audiences to optimize targeting and ad spend.
  • • Recommend adjustments to keyword bids and audience segmentation.
  • • Create data visualizations and dashboards to present performance data in a clear and concise manner.
  • • Prepare regular performance reports for clients and internal stakeholders.
  • • Provide actionable recommendations based on data insights.
Must- Have Skills
  • • 2-3 years of experience in Google Ads Analyst
  • • Bachelor's degree in Data Science, Marketing, Statistics, or a related field.
  • • Proven experience in data analysis, preferably in a digital marketing or Google Ads-focused role.
  • • Strong proficiency in data analytics tools, such as Google Analytics and Microsoft Excel.
  • • Familiarity with statistical analysis and A/B testing methodologies.
  • • Excellent problem-solving and critical-thinking skills.
  • • Strong communication and presentation abilities to convey data insights effectively.
  • • Google Ads certifications and knowledge of digital marketing concepts are advantageous.

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