Sr. Copywriter

Department: DIGITAL MARKETING

Sr. Copywriter

Infopark, Kochi

Key Responsibilities

• Develop compelling copy: Develop compelling and persuasive copy for digital marketing campaigns, including social media posts, Online ads, Email marketing and landing pages. Ensure the content aligns with the brand voice and effectively communicates the desired message.
• Copy Editing and Proofreading: Review and revise content to ensure accuracy, clarity, and adherence to brand guidelines. Check for grammar, spelling, and punctuation errors, and ensure consistency in style and tone.
• Campaign Development: Work closely with the marketing team to conceptualize and develop creative campaign ideas. Collaborate on the development of marketing strategies and tactics, and provide input on the messaging and positioning of campaigns.
• Communication: Effective communication is essential for effectively expressing creative concepts to clients and team members
• Market Research: Stay updated with industry trends, competitor analysis, and customer insights. Conduct market research to identify new opportunities and create content that resonates with the target audience.
• Collaboration: Collaborate with graphic designers, marketing managers, and other team members to ensure the content aligns with visual elements and overall marketing objectives. Provide guidance and support to junior copywriters when necessary.
• Analytics and Reporting: Monitor the performance of creatives and campaigns. Analyze data to identify areas of improvement and optimize content for better results. Prepare reports on campaign performance and provide insights for future campaigns.
• Adaptability: Stay up to date with emerging digital marketing trends, new platforms, and evolving consumer behaviors. Adapt your writing style and approach to suit different digital channels and target audiences.
• Compliance: Ensure that all content complies with legal and ethical guidelines, including copyright laws, data protection, and advertising regulations.

Must- Have Skills

• Exceptional Writing Skills:
• Creativity
• Strategic Thinking
• Research Skills
• Adaptability.
• Attention to Detail
• Collaboration
• Knowledge of Marketing and Advertising
• Digital Marketing Knowledge
• Continuous Learning
• Good command of English & Malayalam
• Ability to mentor younger talents
• Ability to communicate with the client and team