Senior Paid Marketing Executive

Department: DIGITAL MARKETING

Senior Paid Marketing Executive

Infopark, Kochi

Key Functional Areas of Responsibility

• A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
• Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
• Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
• Able to work under pressure & too tight deadlines
• Keyword discovery & research to identify potential keywords to use on the accounts
• Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards
• Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
• Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI Acute analytical skills
• Continually monitor & update accounts to optimize lead conversions & sales
• Google AdWords Professional (GAP) qualified
• Analyze & report on campaigns to achieve maximum ROI

Professional Skills

• Graduate in any Discipline
• PPC specialists with relevant experience of a minimum of 3 - 5 years with an understanding of Google Adwords Google Certified professional
• Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc) The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
• Ability to write ad copy and optimize through A/B testing
• Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms
• Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns