SEM Executive

Department: DIGITAL MARKETING

SEM Executive

Infopark, Kochi

We are looking for candidates with 2-3 years of experience as SEM Executives.

Key Responsibilities

• SEM Strategy Development: Develop and execute advanced SEM strategies to maximize visibility, traffic, and conversions.
• Campaign Management: Manage and optimize large-scale PPC (Pay-Per-Click) campaigns across various search engines like Google Ads and Bing Ads.
• Keyword Research and Selection: Conduct extensive keyword research and selection for campaign optimization.
• Ad Copywriting and Testing: Craft compelling ad copy, perform A/B testing, and optimize ads for maximum performance.
• Landing Page Optimization: Collaborate with web development and design teams to optimize landing pages for higher conversion rates.
• Budget Allocation and Management: Efficiently allocate and manage the budget for SEM campaigns to ensure optimal spending and ROI.
• Analytics and Reporting: Analyze campaign performance data, generate detailed reports, and provide actionable insights.
• Competitor Analysis: Conduct comprehensive competitor analysis to identify opportunities and refine strategies.
• Bid Management: Oversee and adjust bid strategies to maximize campaign effectiveness and meet KPIs.

Must- Have Skills

• 2-3 years of experience as an SEM Executive.
• It is an added advantage to have worked closely with the SEO team.