SEM Executive

Infopark, Kochi

We are looking for candidates with 2-3 years of experience as SEM Executives.

Key Responsibilities
  • SEM Strategy Development: Develop and execute advanced SEM strategies to maximize visibility, traffic, and conversions.
  • Campaign Management: Manage and optimize large-scale PPC (Pay-Per-Click) campaigns across various search engines like Google Ads and Bing Ads.
  • Keyword Research and Selection: Conduct extensive keyword research and selection for campaign optimization.
  • Ad Copywriting and Testing: Craft compelling ad copy, perform A/B testing, and optimize ads for maximum performance.
  • Landing Page Optimization: Collaborate with web development and design teams to optimize landing pages for higher conversion rates.
  • Budget Allocation and Management: Efficiently allocate and manage the budget for SEM campaigns to ensure optimal spending and ROI.
  • Analytics and Reporting: Analyze campaign performance data, generate detailed reports, and provide actionable insights.
  • Competitor Analysis: Conduct comprehensive competitor analysis to identify opportunities and refine strategies.
  • Bid Management: Oversee and adjust bid strategies to maximize campaign effectiveness and meet KPIs.
Must- Have Skills
  • 2-3 years of experience as an SEM Executive.
  • It is an added advantage to have worked closely with the SEO team.

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