Retention Manager

Infopark, Kochi

We are looking for a Retention Manager with 5+ years of experience

Key Responsibilities
  • ampaign Planning: Collaborate with clients and internal teams to understand campaign objectives and goals.
  • Platform Expertise: Demonstrate expertise in using the retention platforms for campaign management, including push notifications, in-app messaging, emails,whatsapp and other engagement channels.
  • Segmentation and Targeting: Implement audience segmentation strategies to target specific user groups with personalized and relevant messaging.
  • Content Creation: Collaborate with content creators to develop compelling and engaging content for retention campaigns.
  • A/B Testing: Design and execute A/B tests to optimize campaign performance. Analyze results and iterate on campaigns based on data-driven insights.
  • Automation Workflows: Create and optimize automated workflows within the platform to streamline communication and enhance user journeys.
  • Performance Analysis: Monitor and analyze campaign performance metrics, including open rates, click-through rates, conversions, and user retention.
  • Optimization Strategies: Develop and implement strategies to optimize the campaigns for better engagement and conversion rates.
  • Client Collaboration: Work closely with clients to understand their business needs, preferences, and key performance indicators.
  • Integration with Other Tools: Collaborate with IT and data teams to integrate retention platforms with other marketing tools.
Must- Have Skills
  • 3-5 years of experience in campaign management, particularly using the retention platform.
  • Strong understanding of mobile marketing strategies and best practices.
  • Analytical mindset with proficiency in interpreting campaign performance data.
  • Excellent communication and collaboration skills.
  • Familiarity with marketing automation and CRM systems.
  • Bachelor's degree in Marketing, Business, or a related field.

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