Digital Marketing Strategist

Infopark, Kochi

We are looking for an experienced and motivated Digital Marketing Strategist to join our team. The ideal candidate should have 5- 7 years of experience in formulating digital marketing strategies for clients and must be well-versed in handling client accounts.

Key Responsibilities
  • ● Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers
  • ● Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels
  • ● Good understanding of handling client account management and attending client meetings as and when required.
  • ● Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
  • ● Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
  • ● Keyword discovery & research to identify potential keywords to use on the accounts
  • ● Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards
  • ● Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
  • ● Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
  • ● Acute analytical skills
  • ● Continually monitor & update accounts to optimise lead conversions & sales
  • ● Google AdWords Professional (GAP) qualified
  • ● Analyze & report on campaigns to achieve maximum ROI
Must- Have Skills
  • ● PPC specialists with relevant experience of a minimum of 5 years with an understanding of Google Adwords
  • ● Google Certified professional
  • ● A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
  • ● Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
  • ● The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
  • ● Ability to write ad copy and optimise through A/B testing
  • ● Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms

Join Team Webdura

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