Digital Marketing Lead

Department: DIGITAL MARKETING

Digital Marketing Lead

Kerala, Hyderabad

We are looking for candidates with a minimum of 4 years experience in Digital marketing.

Key Responsibilities

• ● End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
• ● Research and execute key aspects of the paid campaign such as audience research, account structure, etc.
• ● Identify trends and insights, and optimize spend and performance based on the insights.
• ● Brainstorm new and creative growth strategies.
• ● Plan, execute, and measure experiments and conversion tests.
• ● Collaborate with internal teams to create landing pages and optimize user experience.
• ● Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• ● Instrument conversion points and optimize user funnels.
• ● Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Must- Have Skills

• ● Minimum 4 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Meta, and other ad platforms strategies and techniques.
• ● Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and convert
• ● Experience with A/B and multivariate experiments
• ● Strong analytical skills and data-driven thinking
• ● Up-to-date with the latest trends and best practices in online marketing and measurement