Digital Marketing Strategist

Department: DIGITAL MARKETING

Digital Marketing Strategist

Infopark, Kochi

We are looking for an experienced and motivated Digital Marketing Strategist to join our team. The ideal candidate should have 4- 6 years of experience in formulating digital marketing strategies for clients and must be well-versed in handling client accounts.

Key Responsibilities

• Serve as digital marketing strategist and advises internal teams and stakeholders to drive client success based on key performance indicators and business drivers
• Support acquisition efforts through online and offline channels including Paid Channels (Search, Display, Social) and Social media channels
• Good understanding of handling client account management and attending client meetings as and when required.
• Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features
• Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
• Keyword discovery & research to identify potential keywords to use on the accounts
• Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards
• Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
• Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
• Acute analytical skills
• Continually monitor & update accounts to optimise lead conversions & sales
• Google AdWords Professional (GAP) qualified
• Analyze & report on campaigns to achieve maximum ROI

Must- Have Skills

• PPC specialists with relevant experience of a minimum of 4 years with an understanding of Google Adwords
• Google Certified professional
• A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
• Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
• The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
• Ability to write ad copy and optimise through A/B testing
• Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms