Junior Paid Marketing Executive

Infopark, Kochi

We are currently seeking a full-time Digital Marketing Executive to join our team in Webdura Technologies, Infopark, Kochi. The ideal candidate is responsible for implementing Pay Per Click media strategies for clients and can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibilities
  • A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent AdWords features Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills Able to work under pressure & too tight deadlines Keyword discovery & research to identify potential keywords to use on the accounts Ensure all ads follow company brand guidelines & all copy is written is to the company’s standards Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI Acute analytical skills Continually monitor & update accounts to optimize lead conversions & sales Google AdWords Professional (GAP) qualified Analyze & report on campaigns to achieve maximum ROI
Profesional Skills
  • PPC specialists with relevant experience of a minimum of 2 years with an understanding of Google Adwords Experience in handling e-commerce websites Google Certified professional Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc) The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts Ability to write ad copy and optimize through A/B testing Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns

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