Digital Marketing Executive (Ecommerce)

Infopark, Kochi

We are currently seeking a full-time. Digital Marketing Executive to join our team. The ideal candidate is responsible for implementing Pay Per Click media strategies for clients and can quickly understand, manage, and support initiatives that will contribute to the goals and success of client campaigns.

Key Functional Areas of Responsibility
  • Creation of Google AdWords, Facabook, and Bing campaigns including keyword research, ad copywriting, ad group segmentation, etc.
  • Budget management in line with the strategy and ensure that monthly spending is on target.
  • Management of Paid Social campaigns across Facebook, Twitter, and Instagram.
  • Contribution to detailed consultancies/audits for assigned new customers as and when required.
  • Campaign reporting on a daily, weekly, and monthly basis depending on clients’ requirements.
  • Campaign optimization against clients’ KPIs together with your line manager.
  • Working closely with your wider team in creating quarterly project plans for each of your clients.
  • To develop a strong understanding of the products, competition, industry, marketing goals, and objectives of each of your clients.
  • Provide assistance with sales with upsell proposals and meeting preparation.
  • Gaining further AdWords and Analytics qualifications in addition to existing ones.
Professional Skills
  • PPC specialists with relevant experience of minimum 1-3 years with an understanding of Google Ads & Social Media Marketing
  • Experience in handling e-commerce websites
  • The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
  • Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms

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