Department: DIGITAL MARKETING

Account Manager

Infopark, Kochi

Key Responsibilities
  • Liaising with, and acting as the link between the client and the company, by maintaining a regular communication channel
  • Meeting / discussing with clients to understand their requirements and communicating the same to the team
  • Participate in forming effective paid search strategies
  • Oversee accounts on search platforms (e.g. Google AdWords, Bing, Facebook, Twitter, Linkedin, etc)
  • Working with the team to conceptualize a digital/communication campaign that meets the client's brief
  • Work with cross-department Subject Matter Experts to develop marketing/media/creative strategies for clients
  • Providing inputs while creating digital campaigns and strategies.
  • Ensuring that communication flows effectively within the team working on the account
  • Refining the details of campaigns and ensuring that clients challenges are being addressed
  • Presenting creative work to clients for approval / modification
  • Managing budgets and campaign costs
  • Creating reports for clients (campaigns and more)
  • Monitoring the effectiveness of campaigns and taking necessary steps to optimize them
  • Arranging and attending meetings in order to maintain a healthy relationship between client and the company
  • Accountable for account success, delivery quality, and client satisfaction
  • Play the role of collaborator in the team that works on a particular account
  • Ensuring quality and timeliness of work delivered to clients, including organizing quarterly key account reviews with clients
Must- Have Skills
  • Bachelors/ Masters Degree with a minimum of 5 - 10 years of relevant experience in managing and growing client accounts.
  • Proven experience as a PPC Executive or Digital Marketing Executive
  • Excellent client servicing skills with a passion for content and digital marketing
  • Exceptionally strong interpersonal and client management skills
  • An expert storyteller with superior presentation skills to effectively present and sell ideas to clients
  • Ability to implement and meet deadlines with strong account management skills

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